In mid June the NMDA sent out the following questions to NMDA Distributor members and had a 96% return rate on our survey NDMA Distributor Membership.
National Marine Distributors Association Logo
2010 State of the Industry Results:
1. Was your company’s total sales volume of marine accessories up or down in 2010 compared to 2009?
Up 55% Down 18% Same 27%
2. Do you expect your company’s marine accessory sales for 2011 to be up or down in comparison to 2010?
Up 82% Down Same 18%
3. Because of your sales projections for 2011, do you expect to maintain an inventory that is larger or smaller than in 2010?
Larger 36% Smaller 9% Same 55%
4. Were collections on your sales in 2010 faster or slower than in 2009?
Faster 27% Slower 18% Same 55%
5. Do you know about the NMDA Image Library?
Yes 90% No 5% Need Info 5%
6. The number of dealers you service in 2010 is up, down or the same in comparison to 2009?
Up 23% Down 27% Same 50%
7. The average size order by your dealers in 2010 is up, down or the same in comparison to 2009?
Up 36% Down 32% Same 32%
8. The number of dealers who declared bankruptcy and/or simply closed their doors in 2010 in comparison to 2009?
Up 18% Down 41% Same 41%
