The year 2016 marks the 50th anniversary of the world renowned superyacht builder, Nautor’s Swan. It is expected to be a fantastic year for the company, full of new developments and plans for the future.
Nautor’s Swan celebrating 50th anniversary in 2016
Leonardo Ferragamo, Group Executive Chairman of Nautor’s Swan, commented: “This anniversary is the perfect moment to look at our future taking inspiration from our glorious heritage and its core values, that are still fundamental to our company and our way of doing business.”
A strategic plan to develop a number of new models has been recently introduced by the company to strengthen its presence worldwide. The line of Maxi yachts has grown, unveiling the new SWAN 95, the first of which has already been sold, with launch scheduled for this autumn. The spectacular SWAN 115 has also been introduced, with the first unit already handed over, and three others on order. Furthermore, the SWAN 130 project will soon become a new flagship for the Swan Line.
Rendering of First Swan 95 currently in build at Nautors Swan
The brand’s global strategy plan for 2016 will concentrate on reinforcing its sales and marketing by developing its sales network worldwide. This will be achieved with the support of Regional Directors for each market: the Mediterranean, Northern Europe, the Americas and Asia. A new corporate structure is currently being developed for the US, along with a long term investment plan.
Moreover, Leonardo Ferragamo has recently announced the appointment of Sebastiano Fanizza as Commercial and Business Development Director. He will manage and develop new strategies for the company.
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More charter yachts built by Nautors Swan.
