Azimut|Benetti Group is delighted to announce that it will be attending the luxury event in Hainan, China Rendez-Vous, with six Azimut Yachts models on display. The Group’s development strategy in China has been further reinforced by dealership agreements, a key feature of the company’s success in a market rich with potential that has always been considered a top priority.
Benetti superyacht Ocean Paradise running
From 27-30 March 2014, Azimut|Benetti Group is once again among the headliners at China Rendez-Vous in Hainan, China. For the Italian leader in luxury yachts and ambassador of “Made in Italy” the event dedicated to top luxury is now a permanent part of its schedule.
In Hainan, visitors can admire the very best from the 10 to 25-metre Azimut Yachts collections, including: the small, aggressive, and multiple award winning Azimut Atlantis 34, the Azimut Magellano 50 (the ultimate in Italian long range), and models from the Flybridge collection such as Azimut 48, Azimut 60, and Azimut 64 (the latter also available in the Dragon China version), as well as the Azimut 82 yacht.
However, there is more to the Group’s development strategy in China (and throughout Asia in general) than its exceptional fleet. It also includes staying in close contact and providing direct assistance to its customers via a proven, diffuse, and well-established dealer network. Thanks to new partnership agreements, the Group’s strong presence in the regions of Dalian, Shandong, Shanghai, Fujian, and Shenzhen, has now expanded to include Huanan and Hebei. The efficiency and quality of its partners means the Group can ensure the highest level of before and after sales services, a key component of the Azimut|Benetti development strategy.
The Group brands – indisputable examples of Italian style – are further empowered by a strong development strategy based on having a widespread presence; this makes it possible to pay close attention to the specific needs of the boatowners in this area. Another component of the Group’s strategy is a process of genuine “listening” which last year led to the launch of the Dragon China Collection. This is an Azimut yacht whose layout is specially designed to reflect Chinese boatowners’ tastes and how they enjoy spending time on the water, while at the same time celebrating Italian style and the hallmark “Made by Azimut” features.
Then there is Benetti – the Group’s business line for superyachts starting at 30 metres – which has been present in Asia for many years to the great satisfaction of brand enthusiasts (as confirmed by all the data). Even the most demanding clientele cannot help but be impressed by the Benetti team’s impeccable professionalism and comprehensive support during all phases of the construction process; the team is coordinated by Giordano Pellacani, General Manager Asia Pacific for Benetti.
Three Benetti Class units have already been delivered to China, with a fourth on its way by the end of 2014, the Benetti Classic Supreme 132′ superyacht Hull BS004.
Two Custom yachts have Asian owners: superyacht Lady Candy (FB260) and luxury yacht Ocean Paradise (FB263). These are yachts which have already drawn admirers from the general public and critics alike at last autumn’s boat shows. The 56-metre motor yacht Lady Candy is the most recent project from the Viareggio boatyard. Together with the 55-metre motor yacht Ocean Paradise, they represent the Benetti technical team’s ability to continually innovate in response to different boatowner requests, each time creating a yacht with a unique, completely customised design of superior quality.
Another two full-custom units are scheduled for 2015.
