HISWA Holland Yachting Group will participate in the most important international art fair TEFAF Maastricht (The European Fine Art Fair) as one of its sponsors. The Group’s presence at TEFAF will also mark the official start of the new Holland branding campaign: ‘Think Yachts, Think Holland’.
According to Jeroen Sirag, Export Director of HISWA Holland Yachting Group, the sponsorship of TEFAF is a conscious strategic decision. “The Netherlands has an outstanding reputation for a long history of building yachts. Craftsmanship, quality, innovation and partnership are the key elements of HISWA Holland Yachting Group’s new Holland Campaign, which will be launched at the Fair. Elements that perfectly match with the core values of TEFAF: Excellence, Expertise and Elegance”.
Collective message
The HISWA Holland Yachting Group fosters international trade by strengthening the role of a carefully selected group of companies located in the Netherlands. “The new collective message enables to secure our position and will secure business levels in new target groups focusing on high end lifestyle segment. The collective promotion at TEFAF will position Holland and the superyacht industry as one brand ensuring that the image and proposition is so attractive that potential new buyers want to be associated with the Dutch”, according to Sirag.
55m Amels superyacht Step One
The following shipyards will participate in Think Yachts, Think Holland stand 809: Amels Holland, Feadship, Oceanco, Royal Huisman and Vitters Shipyard. A rare 17th century “Spiegel Yacht” from the Scheepvaartmuseum will be on display too. TEFAF Maastricht is from Friday 14 until Sunday 23 March in MECC, Maastricht.
