Recently launched by the Ferretti Group‘s dealer Ventura, the all-new website is fully responsive for viewing on smartphones and tablets. It takes a particularly innovative approach to the presentation of the Ferretti Group yachts, through a highly pictorial front end, supported by in-depth descriptive information as well as technical data.
New Ventura website
Ventura UK is the official UK dealer for all the brands in the Ferretti Group portfolio: Ferretti Yachts, Ferretti Custom Line, Ferretti Navetta, Pershing, Riva, Mochi Craft, Itama, Bertram and CRN. The new website has comprehensive information and image libraries of all the current models in the production yacht brands, 47 in total, plus details and an extensive gallery of images of the fully custom yachts built by CRN.
Outlining the strategy for the site, Michael Newton-Woof, head of Ventura UK, said: “We wanted a completely fresh look, something unlike anything else currently in the yachting and boating sector. Our agency, Creative Partners, has achieved that exceptionally well. The design is totally original and looks simply fantastic. The strikingly visual approach succeeds superbly in showing off the boats to their very best advantage. Usability was also a top priority, and I’m very pleased with how extremely easy it is to find whichever brand or boat you are interested in. For each boat there is a full set of images and all the essential information. From there it’s just one click to either enquire about availability of a new boat or to check out pre-owned examples in our brokerage listings.”
Designed and produced by leading marine marketing agency, Creative Partners, Ventura’s new site is optimised for viewing on the full array of devices in popular use, from desktop and laptop computers to tablets and smart phones. As Michael Newton-Woof explains: “It’s become apparent in our business that digital communications are central to our marketing communications, so it’s important that we keep constantly abreast of developments. The stats from e-shots that we’ve sent out to our customer database show that over 90% are opened on an iPhone. So obviously it’s essential that we take that into account in everything we do digitally, hence the responsive design of the new website”.
