The prestigious UK luxury yacht designer, John Shuttleworth, met the Mazda team in August 2013, in order to discuss the possibility of appearing in their Challenger advertising campaign. According to Mazda team, John’s interest in fuel economy and ‘blank sheet of paper’ approach to the design of the luxury yacht Adastra matched the philosophy of their new SKYACTIV TECHNOLOGY. The video below shows the story of how John came to design the trimaran, with amazing shots of Adastra yacht underway.
Discussions with the Mazda production team revealed many similarities in the way both Shuttleworth Design and the Mazda engineers have challenged convention in the drive to create fuel efficient vehicles, whether on land or at sea.
John participated in creating advertisements for TV, cinema, web and print. The Shuttleworth designed superyacht Adastra uses one seventh of the fuel of a conventional superyacht of the same size, and can travel halfway around the world on one tank of fuel.
