The world-renowned builder of custom superyachts, Feadship, has launched an innovation of a different kind – a highly innovative digital platform that brings a new standard for online immersion. The all-new website goes behind the scenes in a unique way to capture the essence of Feadship via a spectacular series of stories, films as well as photo-reports.
New website launched by Feadship
In addition to showcasing Feadship’s rich history and unrivalled technological excellence, the new portal reveals the people behind the Feadship story and makes clear why owners find building a Feadship such fun. The website is also a destination in itself, offering a comprehensive collection of Feadship media and acting as an interactive virtual channel. Owners, press, crew and Feadship fans alike will all feel welcome when they come aboard new website.
“Our goal with this new website has been to move from an online presence to an online experience,” comments Francis Vermeer, head of marketing at Feadship. “Most websites are static, factual affairs based purely upon the product. In contrast, the new Feadship portal is an all-round storytelling adventure that immerses visitors in the process of creating a Feadship.
All-new Feadship website
“Our clients always say that building a Feadship is a wonderful experience as we relentlessly pursue perfection together. The new website captures this in a uniquely fresh and flexible way. From the passion of the craftsmen, to the expertise of the designers and the commitment of the directors, every aspect of the Feadship experience is revealed.”
The website also has many truly interactive features, such as personalised interviews with the Feadship directors, a timeline allowing visitors to explore the process of building a Feadship, and an engaging insight into Feadship’s design process.
