Today in Italy’s Milan saw the press conference about the 53rd edition of this year’s Genoa Boat Show. The 2013 event features plenty of new developments, such as the new dates and the new, innovative layout. The largest vessel on display will be the 80m CRN mega yacht Chopi Chopi.
This year’s Genoa International Boat Show will feature a new architectural element, called the ‘Red Wall’, which is currently under construction to be ready for the opening on the 2nd of October, 2013.
The entry ticket to the 2013 Salone Nautico Internazionale di Genova, which will take place year from 2 to 6 October, is now known as “Enjoy Genoa Pass”. It has been created to ensure that all visitors receive a special welcome to the city of Genoa.
The leading Italian builder, Ferretti Yachts, part of the Ferretti Group, has recently launched the first luxury yacht Ferretti 750. She represents the restyling version of the successful Ferretti 720 yacht, however, features a sleeker and sportier line, thanks to the new, lowered flybridge and an innovative stern area.
A new entry for the upcoming Genoa International Boat Show has been announced today: Sea Experience, to be situated in the Padiglione del Mare (Sea Pavilion).
The new features at the upcoming Genoa Boat Show will include an international advertising campaign targeting media from emerging markets, social network communication and a boat show reception desk available for foreign visitors.
Set to take place from October 2 to 6, the 2013 Genoa International Boat Show will be marked by even greater internationalization, as well as plenty of novelties.
New advertising campaign for the upcoming Genoa Boat Show has been developed by Genoa-based agency Meloria, as part of the event’s new era, including new dates, an innovative layout, an even wider range of products and services, and much more.
The well known Italian luxury yacht maker, Sanlorenzo, will showcase the total length of 670 meters of its 21 motoryachts at the upcoming international boat shows: Cannes (6 motoryachts), Monte Carlo (2), Genoa (9) and Fort Lauderdale USA (4).
The upcoming Genoa Boat Show will be very different from its previous editions. Set to run from October 2 to 6, the 2013 event will be marked by an innovative layout, a variety of exhibition areas and new services.