The well known UK luxury yacht builder, Fairline Boats, is currently going through significant changes, implementing a new manufacturing change programme. The company is moving from eight single yacht model lines to three mixed model lines and is working on dedicated centres of excellence for moulding as well as furniture production – creating a roadmap for sustained growth of this legendary British brand.
Squadron 78 charter yacht XKE built by Fairline Boats
The changes will enable Fairline to achieve greater flexibility in its production processes and will drive higher levels of labour productivity and materials utilisation. The new programme will improve even further the fastidious build quality that Fairline is, justifiably, renowned for.
Alistair Schofield, CEO at Fairline Boats commented: “As a brand, we have reacted dynamically to the challenging economic environment and moved the business forward significantly over the last year. We have invested in our manufacturing facilities to create more flexibility in our production system, including the creation of a dedicated centre for excellence for furniture production, which is based on greater utilisation of CNC production technology.
“We recognise that investment in technology will improve our efficiencies, but throughout the development of this programme we have also remained relentlessly focused on the importance of retaining the high quality standards that Fairline is renowned for and ensuring this change has a positive impact on the already very high build quality of the boats we produce. We are delighted with the results of the programme and the benefits this will offer us, our dealer network and our customers for our 2013 model year.”
The trio of new 48-foot models will all be manufactured utilising the revised manufacturing facilities. The Targa 48 OPEN yacht, the first in the range, will make her world debut in summer 2013.
Fairline Boats manufactures luxury motor yachts from 38-78ft in two distinct ranges, Targa and Squadron.
