As a result of international demand and company growth, the US luxury yacht builder, Outer Reef Yachts, has announced that Tracy Hess has been selected as director of marketing and communications. She will manage the company’s global image as it pertains to the brand, and evolve product lines as well as various owner services.
Tracy Hess
Hess joins the team as part of Outer Reef Yachts’ continued commitment to product and service growth, including the latest launch of the new Outer Reef Trident series, a series that focuses on the design and construction of long-range motor yachts, with a unique synthesis of stylistic innovation, technology and functionality. Working with senior management and the company’s sales network, Hess will implement marketing strategies to meet the needs of current international clients and prospective buyers for this new series, while continuing to increase market awareness for the successful classic Outer Reef long-range motor yacht product line, ranging from 53ft to 115ft.
Leveraging 15 years of marketing experience in her new position with Outer Reef Yachts, Tracy has held sales management and leadership positions within marine media and technology companies, including Power and Motoryacht magazine, and most recently Yachtworld, Boats.com and Boat Trader. Also, she contributes to the overall industry as an ember of the Florida Yacht Brokers Association, Young Professionals in Yachting and the Maine Industries Association of South Florida.
Jeff Druek, president and CEO of Outer Reef Yachts commented, “In working with Tracy for over eight years, I am confident her experience will result in an important contribution to the overall growth of the Outer Reef brand, while continuing to focus on our main objective – provide, progressive, seafaring, stylish and efficient long range cruising vessels, built from the wish list of our valued clients.”
