Two famous and iconic luxury brands: Azimut Yachts and Bulgari, have recently signed a partnership and joined their forces to use their creativity and manufacturing talent to create inimitable objects, based on undisputed products and outstanding service.
Bulgari and Azimut Yachts
From 20 to 22 June, top clients from all over the world came to Italy and were welcomed by ‘personal jewellers’ who showed them jewellery from the new collections and helped them make purchases. It was an exclusive event in the setting of spectacular yacht charter destination Portofino, another of the Italian luxury lifestyle’s favourite names.
For the entire duration of this magical experience Azimut yachts were made available for the exclusive use of guests, taking them on excursions exploring the breathtaking sights of the Cinque Terre and to transfer them to the gala dinner on 22 June. What better setting could there be for this targeted, high-level, private event to show guests Azimut’s jewels and let them try them for themselves, and to convey the pleasure of the Italian way of life?
Bulgari & Azimut Yachts - Piazzetta Portofino Italy
Just some of the values that the two brands have in common are creative talent, impeccable service, the inseparable bond between craftsmanship and a culture of innovation, ethical conduct, attention to human resources and coherence and transparency in communication, not to mention a shared strategic mission, whose aim is make total luxury an unforgettable experience for clients. Bulgari is the ideal representative for traditional jewellery-making and Italian manufacturing, with its timeless collections of jewellery, as well as accessories, leather goods and perfumes, and of course its luxury hospitality collection of hotels and resorts in the world’s most beautiful and glamorous cities.
Azimut Yachts, together with Benetti and the yacht services company Yachtique, is part of the Azimut|Benetti Group, the largest yacht and megayacht construction company in the world. The Azimut Yachts division offers the widest range of 40’ to 120’ craft.
Bulgari & Azimut Yachts in Portofino Italy
The Azimut Yachts range comprises three different product collections: Flybridge, S and Magellano, all of which, in spite of how different they are, reflect the values of beauty, design, comfort, safety, technology, innovation and quality.
“We are very satisfied with this partnership,” emphasised Francesco Ansalone, Azimut|Benetti Group Marketing Director, “We are two companies with very different backgrounds, but we undoubtedly share a nurtured passion for well-made, beautiful things that conveys the best of Italian style and culture to an international audience.”
Umberto Macchi Di Cellere, Worldwide Sales & Marketing Managing Director continued, “The Bulgari name has always been a symbol of excellence and prestige around the world and an ambassador for the creative talent and skill that is capable of creating excitement thanks to daring aesthetic innovation and inspiration, whose roots lie in ‘real’ Italian culture, including figurative Greek and Roman art.
Working together with Azimut Yachts on this event in the wonderful setting of Portofino, another great icon in the Italian luxury way of life, is a prime example of a choice that once again confirms an inimitable style that can interpret every era, now and in the future.”
